Building Your Social Media Marketing Strategy
Do you know how important tailored marketing strategies is for your company?
No matter the type of business, you need brand exposure. These days, one of the best ways to get it is by using social media. But creating company accounts on different social media platforms won’t be enough. That only gives you the means to build your social presence.
It doesn’t actually build that presence yet. What you need to do is build your tailored marketing strategies. That’s a plan for how you’ll get word out about your company and your products.
Not everyone knows how to go about developing that. If you’re one of those who need help making a social media marketing strategy, this post is for you.
Effectively Build Your Social Marketing Strategy
Your social media marketing strategy is part of your online advertising strategy. That’s because it uses social networks found on the Web. “Social media marketing” isn’t just spamming users with posts about your business. It’s about using different topics and types of content. It’s also about engaging others in different ways.
The goal for all of these is simple: to promote your business. So, what do you need to build an effective social media and tailored marketing strategies?
Knowing Your Ideal Customers
Every business needs a target audience. That’s the group of people who usually buy their products or services. To make it easier for you to recognize your target audience, you can make a buyer persona. This can simplify your work as you make a marketing strategy.
Buyer personas can help you target the right people. That way, you won’t waste your time when coming up with a tailored marketing strategies.
Knowing the following can help you narrow down your target audience:
- Age,
- Occupation,
- Income,
- Interests,
- Problems,
- Habits,
- Likes/Dislikes,
- Motivations, and
Choosing The Right Online Channel
There are many networks available for social media marketing. But should you use all of them?
Signing your business up on every social network can be inefficient in some cases. What if only a few of a platform’s users fit your buyer persona? Don’t waste time on platforms like that. It’s silly to market on a place where you can’t connect often with your target audience.
Use your buyer persona to find which platform will work best for you. You can also choose a social media platform that supports your brand image. Once you’ve looked at your buyer persona and brand image, choosing can be easy. You can choose from among the following:
- Facebook – Nearly three-quarters of its users are American adults and the platform itself is effective at promoting nearly any brand.
- Instagram – Very helpful at promoting businesses that rely on photos, such as clothing companies and retailers.
- Pinterest – Very good for brands that sell jewelry or clothing.
- LinkedIn – Focuses on promoting businesses and making connections with corporate professionals or influencers.
What if enough of your target audience is on all platforms to make them all worthwhile? Then get on all platforms! But try to concentrate your social media marketing on the ones where you get the most engagement. This basically helps you ensure that you’re doing a tailored marketing strategies.
