SEO has been changed dramatically over the last few years. Search engines like Google constantly change and improve their algorithms to give the best possible experience for their users. SEO strategies that were believed to be the best practice a few years ago are no longer significant. With the rise in mobile users and AI-powered devices, mobile and voice searches are changing SEO. 2022 is around the corner, and it’s time to revamp your Sydney SEO strategies to be ahead of your competitors. It’s always good to prepare for what is coming.
Here are the SEO trends that you need to embrace in 2022, as predicted by top seo consultants in Sydney:-
Voice search is the future of SEO. Voice search is continuing to rise, and it’s reported that around 58% of consumers are searching the internet through voice search to find a local business. Google voice assistant, Alexa, and Sri play a crucial role in peoples’ lives.
Many people use voice assistants in their homes, and it has changed the way people live. Very soon, voice search will become the primary form of search. That’s why you need to start thinking about optimising your website content and other forms of contents for voice search. In fact, marketers and businesses alike should start focusing on their conversation marketing skills. Wouldn’t that be a great opportunity to create brand awareness? Well, start working on your website for voice search.
Of course, it’s nothing new as mobile optimisation is one of the oldest trends that many marketers and webmasters are aware of, especially after the rollout of the mobile-first index by Google. Ever since the update, mobile optimisation has become one of the significant ranking factors. So, what does it mean for the New Year? Well, you may not know that if you have both a desktop and mobile version of your website, search engines bot will crawl the mobile version first when determining how to rank your website. If you don’t have a mobile-friendly or dedicated mobile site, then getting one is a must.
Video content is revolutionising the way people use the internet. With the rise of apps like TikTok, Snapchat, and many more, it’s no secret that video content is on the rise. Video content will help you to be seen as an authoritative and helpful source.
User experience is one of the trends that’s been popular among business owners. Google’s recent update shows that it will consider the page experience of a website as one of its ranking factors. Optimise your website according to Google’s core web vitals. This includes page loading speed, length of pages, number and quality of images, etc. Link building
Link building is one of the oldest Sydney SEO strategies, and it’s nothing new. But, when done wrong, it can backfire on you. Yes, ethical link building will be one of the SEO trends in 2022. Link schemes are penalised by Google. If you want to boost your rankings, focus on building links through ethical strategies.
As you, the future of SEO is evolving and changing. It’s of utmost importance to embrace these SEO trends to stand out from your competitors in the coming years. So, consider hiring an SEO expert. SEO Experts from a reputed seo company in Sydney can help optimise your website according to search engine algorithms and adapt to the upcoming changes.