When to Repair or Replace? Tips to Consider When Deciding

You have to accept that nothing lasts forever – even gadgets. Whether you accidentally spilled something or it finally gave in to wear and tear, there will come a time that gadgets will let you down. Fortunately, you have two options when the day of reckoning comes – consider Device Repair or buy a new one?

Device Repair

Before anything, the first step is to make sure that the device is actually broken. This means you have to check if the cable is loose or if there is some minor flaw. After checking, you can decide if it needs replacement or just Device Repair.

Here are some things you should know about the repair and replacement of gadgets:

Understand the 50% formula

When it comes to deciding whether you should fix or buy a new one, there is one rule – the 50% formula. In this rule, it involves finding out the cost of repair. If it is more than 50% of buying a new gadget, it is better to purchase a new one.

Many consumers do not get this rule right. When you calculate, make sure that it is against the cost of buying a replacement not against the cost of the original device. In other words, you should not compare the repair cost with whatever you paid for the gadget. You should compare the repair cost with what you will pay if you buy a new gadget.

Know when to ignore the 50% formula

The 50% formula is not applicable all the time. If the gadget has already broken down once before, replacement makes more sense.

Try to look beyond the price

It is normal to base the decision according to the price but when it comes to gadgets, money is not only valuable. You should take into consideration other items like the time spent on repairs and sentimental value.

Utilise replace or repair worksheet

The good news is there’s a “replace or repair worksheet” you can use online. This can significantly help your journey. This extensive worksheet will assess everything to help you come to an informed decision.

Determine if buying new is actually an upgrade

Keep in mind that not everything “new” is considered an “upgrade”. If you buy a new unit but the same model, it is not considered an “upgrade”. If the past gadget is not working according to your needs, buying the same thing is actually counter-productive.

The key here is if you are going to spend your money buying new instead of repairing, you should ensure that you are actually getting something that is better than what you had.

Think about offsetting the cost by selling broken gadgets

If you want to make the most of your broken gadgets, you can sell it and offset the cost of the new purchase. The good news is that people pay good money for broken gadgets – you just need to find them online.

Final words

At the end of the day, the final decision will be up to you. There is no answer that applies to everyone. Before you decide, you should weigh your options including the value of your time and its sentimental value. From there, you can make an informed decision.

How to get a new postpaid phone connection

Want to buy a new postpaid plan but confused about which provider to go with? Read this article for more clarity.

With an open economy spurring competition among rival brands across different business sectors, you are left confused about which product and service to buy. Should you opt for one company over another, is one product better than the rest, which one provides the best value for your money?

Instead of getting bogged down by the sheer variety of products on offer, especially if you are looking for a new postpaid connection, simply follow our simple guide on how to buy it:

* Know exactly what you need. You can choose the new postpaid connection basis the use you are going to put it to. This simply means that, you must first start by assessing what kind of usage you really have. If you make a lot of calls all day for work, or if your work involves a lot of travel and hence you need to surf on your phone constantly, then the best postpaid plan is one with unlimited local, STD and roaming calls and 75 GB or more data per month. But if you chat or call only desultorily and surf only for specific times per day, then a plan with lower data will also do.

new postpaid connection

* Look for the right service provider. There are several mobile service providers today, but do go with only the leading ones in India.Leading service providers have the widest network coverage, i.e. a wide geographical distribution of towers that give you uninterrupted service. Generally, the service provider you choose must have the choicest pick of data plans, at an affordable cost. The provider must also give you the option to easily change the new postpaid connection at a later date, or switch back to a pre-paid connection if you feel that you don’t want a postpaid one. A service provider with a good bill paying app is a big plus.

* Ask for the full range of plan features. The right postpaid plan is one which includes all the benefits that you could possibly need. These benefits span the touchpoints of affordability, excellent network availability, choice of several plans, easy joining up process and easy bill payment options. For instance, consider the plan options that leading providers offer on their postpaid plans: minimum 75GB data/month, unlimited calls, free live TV, movie streaming, one-year Amazon Prime and 3-months Netflix free subscription, a variety of plan options priced at Rs499, Rs749, Rs999 and Rs 1,599. Please inquire about all the plan features being offered, and which would be the best fit for your phone usage.

* Compare prices and features across other plans. But even when you find the best new postpaid connection, do take the time to find comparable plans across service providers. Every plan offers some unique benefits and some glaring drawbacks, so you might wish to weigh all the pros and cons before you proceed.

The Role Of Digital Marketing Companies

In the age of the internet, it is essential for any business looking to grow to invest in a digital marketing company. Why is doing so very important? Well, for starters, it will make sure a business always in the know as far as the trends are concerned. When a company knows all about the ever-shifting trends, it will be easier for a business to get more prospective clients and at the same time, a business gets to keep the old ones. Below are some of the roles played by an excellent digital marketing company and the reason why a business need to get one:

Creative thinking

The reason why digital marketing is critical is that the business with the most creative ideas will always take the day. If a company doesn’t have an innovative team, then they should focus more on finding one within their locality. For instance, if the business is based on someone in or around Austin, then their ultimate goal should be finding the best digital marketing Austin and assigning them with a contract as soon as possible. Once the contract is signed, the digital marketing agency will immediately start by finding creative ways to attract more prospective customers while retaining the old, faithful ones.

Content creating

Marketing, whether it’s digital or traditional, always revolves around content. Simply put, content can either make or break an individual. Therefore, if a business doesn’t have the personnel to do the content, then that’s where the right digital marketing firm can step in. It is better to allow the guru to do the heavy lifting than to risk the business with fluffy, good for nothing content. There is much competition out there, meaning one slip up is enough to destroy any business irrespective of how formidable it may be.

digital marketing firm

Data analysis

Sometimes a business may be too busy to analyze its data properly. If that’s the case, then the best thing for them to do would be finding a good and reliable digital marketing firm to handle the data analysis part on their behalf. Bringing their experience to the table will enable them to analyze the data as well as interpret it well, giving the right conclusions comprehensively written reports. The business will then be expected to implement the outcome to the best of their ability for the company to thrive.

Monitoring of the competition

Many businesses fail because they don’t feel the need to monitor what their closest competitors are doing. So when they get caught off-guard, they usually go into panic mode which can lead to their loss of business. That said, they can choose to invest in the best digital marketer to keep an eye on their closest competitors, informing them of every one of their moves. Doing so will always keep the business on toes to the point that they will never because off-guard by anything. They will also know when to change their look so that they can always keep the appeal.


Now that the role played by a digital marketing company is visible, the next order of business should be getting their hands on the best. Thankfully, there is so much information online that can be used and in turn, make everything easier for the business looking to find the best digital marketing firm. Once they land the best one, they can go ahead and have a sit-down, get to an agreement before the contract is signed. If everything goes well, the business should start realizing some positive changes after a short while. if not, then the business should be expected to exercise some patience.

Smart Chatbot Marketing Ways: Preparing for the AI Invasion

For a lot of professionals, the term bot has been connected with badness. If you ask a computer security expert, whenever there is artificial intelligence that is involved, it usually commits malicious acts and harnesses a lot of innocent computers and devices to engage in dangerous and harmful deeds.

But because of the emergence of good bots, and to the chatbots that are initiated by big companies like Google, Facebook and Microsoft, there will be a significant change happening. But the rise of this great technology will mean a lot of traffic to be filtered, and there is a big chance that it will create a little confusion.

To know more about this topic, you can check out sites like smartbotmarketers.com for more information.

The war between good and bad

According to the yearly traffic report, they examined more or less 15 billion visitors from 100,000 randomly selected websites and found out these important data points:

At least half of all the traffic to the sites reported is because of bots.

AI activities are on the rise after several years of decline, mainly because of good bot traffic.

Bad AI accounted for more or less 30% of all the traffic on the internet while good ones accounted for more or less 20%.

The downfall of RSS has helped prevent the rapid growth of good AI activity.

At least one-third of the website visitors was a malicious AI.

More or less, 90% of sites had experienced an attack.

Bad bots are programs that are usually designed to bypass all the security controls and take over a device or a site. Its sole purpose is to attack the victim and harnessing the power of multiple artificial intelligence on different hosts to steal the contents or handle the tasks that humans usually do like answer security challenges, buy tickets or search for products or services.

Bad AIs are coded from the roots to the tips to perform any unauthorized activities. If you have ever reviewed a public site visitor or any firewall logs, you already know that sites are surrounded by AI traffic, both good and bad. You can spot these things by their names, programmatic frequency or origin. Good artificial intelligence used to come over and over again, at predetermined times of the day.

They do not try to hide what they are supposed to do or what they are in general. Bad bots usually come from different and random origins that are trying to hide what they are intended to do. They typically try to do what they are designed to do repeatedly at different and random intervals. These things also contain harmful codes in their data fields.

Artificial Intelligence or Smart bots

Good ones are coded to perform on authorized activities, although a lot of sites they connect to may not need, want or know about it. Good ones may include the following types:

Network, site or feature health monitoring artificial intelligence

AIs that copy the contents like Feed Fetcher

Bots used by searched engines

Commercial crawlers that are used by legitimate companies for marketing purposes

But the reports did not mention one of the fastest-growing good artificial technology calledsmartbots or artificial intelligence. Smart chatbots are coded to communicate with the users in a way that they will emulate how the humans interact. You have probably heard about this technology trying to copy humanlike responses to customer queries as well as directions on social media platforms or technical support hubs.

Early experiments or beta test usually did not appear to react to how humans do. But experts have seen the recent demonstrations where smart chatbots outperformed their human counterpart. They are showing up on the user’s favorite social media platforms to answer all the questions and help direct all the users to the critical and relevant information.

The technology is doing it a lot better than their human counterpart, and they are getting better and better as the days go by. Microsoft, one of the biggest company in the world, even designed their own bot framework that is starting to get famous and help other companies program their own artificial intelligence.

There is not an industry in today’s digital age that is not fighting both rising support quality problems and support costs, and artificial intelligence can help achieve their goals. Think about how people get frustrated when dealing with technical support and call center representatives.

Imagine if artificial intelligence could get people to the right person and the correct technical support expert a lot faster, without punching different buttons and languages that you have no problem understanding. Another reason why this technology is getting popular is that it can perform network tasks a lot faster than humans.

To find out how to leverage artificial intelligence and the future of digital marketing, click here.

Peer-to-peer and decentralized personal computer maintenance software have been gaining traction for many years. They will distribute themselves in two different computers at every site of multi-location companies, act as the controlling system for the website to deploy the patches, collect essential and necessary event logs or detect any unauthorized breaches.

The programs are evolving from a decentralized model into a bot model, where several controlling hosts’ changes depending on the network load and processing. Even if you do not like the idea of using artificial intelligence, they are here for the long run, along with social media and instant messaging. Hate them all you want, but they are not going anywhere.

Artificial intelligence is also expected to manage more cleaning chores that human network and personal computer managers could do otherwise. They function like conventional good bots, by detecting the health of the website and try to fix the issues if they find one.

That is an evolutionary change, and artificial intelligence coders have to ensure that they do not become bad ones accidentally. We have been here before. A technological battle that is on the horizon and will make everyone’s job a little bit complicated, but more accessible in the long run. That is how this industry works. If the task is easy, no one will pay a lot of money for it. Half the battle is preparing for the next change.

Advantages of Installing Home and Office Cameras

When you are roaming around the public places, you will notice cameras, especially in front of the gates and doors. So, the moment you enter the building, there would be a record of guests, visitors and employees that will be stored digitally. The same thing happens when you install surveillance cameras at home. Anyway, wherever the camera is, the goal is the same – to secure and protect the people as well as the property itself. In my opinion, we are even lucky nowadays because they have already designed advanced cameras that are programmed with AI.

Some of these devices are hidden and unnoticeable, while others are visible because they are mounted on the walls or corners of the streets. Anyway, either for home or office use, I suggest you to choose the ones powered with Artificial Intelligence or AI. There are lots of companies that are offering installations and you can inquire about their services online. You may check one of the best companies at https://athena-security.com. In my opinion, installing security cameras would be a great advantage, especially the latest smart models. Therefore, it is a must to choose the ones with the best features.

You should know that AI cameras will not simply record any moment that passes by. Remember that it is designed with a smart system. Therefore, it has features that you cannot experience from the common surveillance cameras. Some of the features that you will be amazed with is the face recognition, text-to speech, gun-detection and most of all, it is capable of sending notifications with streaming videos that will be sent to the owner and authorities. The notifications will be sent when something suspicious is detected. Now, who will not be interested with an AI camera that are programmed with such system?

Increased Accountability

Since there are cameras in the place, then employees will not think about doing something illegal. Even your workers at home will do their job well because they know that you can watch what they are doing anytime you want to review the recordings.

Because of this, workers will even do their job well. Pretty sure that a lot of employees are afraid of getting fired when they are not doing their job. So, all they can do now is to work harder to increase the productivity of the company.

 Home and Office Cameras

Safer Environment

One of the greatest advantages of installing cameras, both for home and office use is to provide a safer environment. Through this device, you will feel that your property and the people living or working here are safe. Cameras are on 24 hours a day, so everything will be captured and saved through its database and backed up via cloud services, which is explained in this reference.

In most offices, there are usually office staffs, who are in-charged with monitoring these cameras. Their job is to take care of various matters, such as reviewing and providing copies of the captured moments. But they will only do that for special and important reasons. For example, when accidents happened or when the authorities are tracking a suspicious person, and it happened that these were captured by your camera, the people concerned will request to review your recordings. Actually, the same thing is true for homeowners.

Due to the fact that these cameras are recording everything. There is no chance for criminals to plan for an attack. I guess, these bad guys will just target your place when they know that the cameras are off or broken.

Deter Crimes

Of course, no criminal would even think about stealing from your property. They will get caught because your camera will notify you and the authorities the moment they pass the camera and were not recognized.

Without a smart camera, these people may still come and steal from you. It is true that they can be recorded and you may not be able to report this to the police officers right away. Though you may see their face, especially when not covered. But when they are covered, you can still recognize through their physical appearance. That is, when you both know each other. Anyway, this is a disadvantage when you will prefer to install traditional surveillance systems at home and at work.

Embedded Systems For Transportation

In today’s world, we have some of the most advanced transportation ever, and it’s only becoming more and more advanced as we move further into the 21st century. In fact, in the upcoming 2020s, which is very soon, is it said that self-driving vehicles will be taking place. We already have a device like a platform in cars that tell us exactly where to go by satellite GPS and gives us guidance while we drive. Very soon, cars will be so advanced that they will take us anywhere on their own. Although this may sound exciting and very cool, researchers are still trying to see and test out the idea before making it available to the public. They need to make sure that cars with computer embedded systems are trustworthy enough that they can dependently get people to their destination safely. To know more information if self embedded systems are a great idea to incorporate into transportation vehicles, here are some things to keep in mind:

What Are Embedded Systems?

Embedded systems relate to almost all computer-based hardware platforms including large industrial machines, automobiles, cameras, mobile device, airplanes, arcade games and more. They started as long as the 1960s, and have evolved very quickly. Although embedded systems are basically like computer systems, they can still vary from having no user interface or UI. User interfacing includes buttons, touch screens, and even a speak typing device. As many of us know, we have been fortunate enough to live in a generation that has access to embedded systems with touch screens and speak typing. But it is possible that in the near future, embedded systems will be able to independently serve society on their own.

Embedded systems

Should Self-Embedded Systems Be Used For Vehicles?

In a way, embedded systems for transportation industry are already being used in almost all new mobile the car since 2016, but not a level that it might be in the next 10 years. Currently, humans and vehicles with embedded systems and work together, the system does the guiding and humans do the driving. But the question that is still needing to be answered is if embedded systems should take over vehicle operation entirely. Even experts and scientists are trying to figure out the answer to this question because it is still being tested out. In fact, there are good and bad reasons why this might or might not be a good idea. A reason why self-transportation embedded systems might not be a good idea to take over vehicle operation entirely is because of human evolution. We still live in a world where we have to drive everywhere we need to go, and many people might not be comfortable with cars taking over there destination. On the bright side, advanced embedded systems might be a good idea for society because it has the capability to be safer. Every day, nearly 1.25 million people die from car accidents yearly due to Illegal driving behavior. If all cars have an automated self-driven embedded system, it could potentially make driving much safer.

Would It Be A Good Idea To Use Embedded Systems For Other Transportation Use?

Other vehicles are already being tested for automatic self-drive, using the idea for planes and boats is probably not a good idea. If the self embedded systems for the transportation industry does evolve, it should be ideal that they are supervised by humans. Even though machines can seem almost perfect at times, they still make mistakes just like humans. In order for self-driven transportation to work, it needs years of practice and testing. Human experts should also supervise it until has been proven enough to work independently.

Been Nursing the Idea of Buying Tech Gadgets Online? Here is How to go About It

When buying stuff online, there are two possible outcomes. You get your desired product and give the store a 5 star or you get a poorly designed or even fake product and hate online shopping forever. The possibility of any of the two happening depends on you.  Hurriedly order from any supplier and you will leave to regret. Conduct thorough background research of the supplier and be sure to find the best supplier. This article will offer a streamlined guideline to finding the best online technology store Australia.

Inquire About the Security Tests the Vendor Conducts

The problem with current tech gadget vendors is they rush products to the market before they have done thorough and extensive security tests. Customers on the other end quickly rush to buy these products without asking the necessary question. The end result is usually unending complains and disagreements. Even if vendors fail on their side, you should too do the same. Asking investigative questions regarding the security of the tech gadgets before you add the product to the cart will save you a dozen problems.

Know What Happens if Issues Arise

Vendors should be answerable in case issues arise soon after you start using a tech gadget you bought online from their stores. They should be answerable to the injuries and damages a gadget could cause if it explodes or fails hence costing you a fortune. Discuss all these issues with any vendor you settle for as long as they run a technology store near me. You need to be sure you are covered and in case of troubles, your security will be of utmost importance to the gadget vendor and manufacturer.

online technology store Australia

Check out Customer Complaints

Costumer complaints may be seen as a business hindrance but in reality, they are good for business success. Business owners can use them to gauge their progress and know where they should improve for them to realize their dreams. But then, not every online technology store Australia can stand criticism the reason most of them end up deleting their negative customer testimonials. Any technology store near me that has a bunch of unresolved negative reviews should be carefully evaluated.


Any great online tech store will have thousands of followers.  They never want to disappoint such followers and that’s why they always invest real time and money into maintaining a good name. Be sure your selected online tech store has a good name and established credibility. You don’t want disappoints and that’s why you must settle for the best.


Getting yourself the best tech gadgets should be a top priority. Tech gadgets are naturally costly and joking around with the purchase process can mean one thing—you will get a low-quality product that won’t serve the intended purpose well. The first step to finding the best tech gadget is to identify a good online technology store Australia.  The right store or vendor will supply you with the quality and type of tech gadgets you want so you wouldn’t want to worry about being taken for a ride.

Building Your Social Media Marketing Strategy

Do you know how important tailored marketing strategies is for your company?

No matter the type of business, you need brand exposure. These days, one of the best ways to get it is by using social media. But creating company accounts on different social media platforms won’t be enough. That only gives you the means to build your social presence.

It doesn’t actually build that presence yet. What you need to do is build your tailored marketing strategies. That’s a plan for how you’ll get word out about your company and your products.

Not everyone knows how to go about developing that. If you’re one of those who need help making a social media marketing strategy, this post is for you.

Effectively Build Your Social Marketing Strategy

Your social media marketing strategy is part of your online advertising strategy. That’s because it uses social networks found on the Web. “Social media marketing” isn’t just spamming users with posts about your business. It’s about using different topics and types of content. It’s also about engaging others in different ways.

The goal for all of these is simple: to promote your business. So, what do you need to build an effective social media and tailored marketing strategies?

tailored marketing strategies

Knowing Your Ideal Customers

Every business needs a target audience. That’s the group of people who usually buy their products or services. To make it easier for you to recognize your target audience, you can make a buyer persona. This can simplify your work as you make a marketing strategy.

Buyer personas can help you target the right people. That way, you won’t waste your time when coming up with a tailored marketing strategies.

Knowing the following can help you narrow down your target audience:

  • Age,
  • Occupation,
  • Income,
  • Interests,
  • Problems,
  • Habits,
  • Likes/Dislikes,
  • Motivations, and

Choosing The Right Online Channel

There are many networks available for social media marketing. But should you use all of them?

Signing your business up on every social network can be inefficient in some cases. What if only a few of a platform’s users fit your buyer persona? Don’t waste time on platforms like that. It’s silly to market on a place where you can’t connect often with your target audience.

Use your buyer persona to find which platform will work best for you. You can also choose a social media platform that supports your brand image. Once you’ve looked at your buyer persona and brand image, choosing can be easy. You can choose from among the following:

  • Facebook – Nearly three-quarters of its users are American adults and the platform itself is effective at promoting nearly any brand.
  • Instagram – Very helpful at promoting businesses that rely on photos, such as clothing companies and retailers.
  • Pinterest – Very good for brands that sell jewelry or clothing.
  • LinkedIn – Focuses on promoting businesses and making connections with corporate professionals or influencers.

What if enough of your target audience is on all platforms to make them all worthwhile? Then get on all platforms! But try to concentrate your social media marketing on the ones where you get the most engagement. This basically helps you ensure that you’re doing a tailored marketing strategies.