Get to know Search Engine Optimization (SEO)

For those of you who are interested in the world of digital marketing, of course you already know one part of digital marketing itself, namely SEO or Search Engine Optimization. This strategy is one of the important things and must be known because it can help you improve your website to appear in search engines and be easy for customers to find. In addition, this one digital marketing method can also improve the quality of the marketing efforts being carried out by the company. What’s more, this strategy doesn’t cost much.

How Does SEO Work?

Today people use search engines to answer almost all their questions. Whatever you need to know the answer to all you need to do is type in Google which will lead you to an endless list of thousands of search results. Actually how does search engine optimization itself work?

This digital marketing strategy works by making certain changes to the design and content of your website that make your site more attractive to search engines. Obviously you do this in the hope that the search engines will show your website as the top result on the search engine results page.

Crawling

Search engines like Google and Bing have a number of factors to determine and provide the most relevant content for a given search term. But before they can do that, search engines must first crawl and index the website. This is what crawling and indexing are all about. Crawling is a discovery process and occurs when a search engine crawls a search engine to find updated and new content.

This process will go from link to link and bring data about that web page and then back to Google servers. Apart from web pages, content can also be images, videos, PDF files, blog posts, etc. But whatever the format, the content is always found along with the link. So in order for your website to be found in search results organically, make sure every page of your website is crawled properly.

Indexing

Indexing is the process by which search engines like Google organize information before a search to provide quick responses to user queries. In general, Google and other search engines have structured data from web pages and other content that they are aware of. And once these pages are indexed, search engines can use the information it has about these pages and their content and will decide whether to show that content in their search results.

After the crawling and indexing process occurs, search engines will analyze the web page based on its ranking factors, such as speed, backlink profile, keyword usage, mobile friendly and more. Keep in mind that search engines do not publish their ranking determinants.